The Destination Midtown Alliance has launched a new app that highlights many of the unique landmarks, museums, restaurants, and shops in the greater Midtown area. Whether you’re a first timer or a lifelong New Yorker, the DMA midtown app is a go-to resource for everything midtown Manhattan has to offer.
Founded in 2016 by Empire State Realty Trust, Inc., Destination Midtown Alliance is a coalition of like-minded partners, including the Grand Central Partnership, from the most iconic businesses and beloved attractions in Midtown Manhattan seeking to communicate, enhance and grow its position as the primary visitor destination. With over 56 million tourists visiting New York City per year, Destination Midtown Alliance provides visitors with a variety of interactive itineraries of Midtown’s best sightseeing, dining, shopping and entertainment, all within a 15-minute walk of the heart of New York City – the Empire State Building. Destination Midtown Alliance makes its resources easily accessible via the Destination Midtown App, a selectively curated, way-finding mobile application expertly developed to direct visitors on a unique walking experience, complete with itineraries insider tips, and promotions of the best attractions and destinations that Manhattan has to offer.